Canada's Best and Brightest Creatives Compete to Deliver Fresh New Ideas
Canada's Best and Brightest Creatives Compete
to Deliver Fresh New Ideas
to Deliver Fresh New Ideas
March 16, 2011 Toronto, ON – Some of Canada's best digital creatives will score a trip to the Cannes Lions International Advertising Festival in June 2011.
AOL Canada is proud to sponsor the Interactive Category of the 2011 National Advertising Awards (NAA) that celebrates and rewards outstanding Canadian advertising creativity, delivering fresh new ideas to Canada's leading brands. In addition to the recognition they receive with the award, category winners will attend the 58th Cannes Lions International Advertising Festival June 19 to 25, 2011 in France.
"Sponsoring the interactive competition aligns with our commitment to high-value, premium quality and creativity online," says Graham Moysey, AOL Canada General Manager, "At AOL, it's all about creating a vastly improved online consumer experience – what better way than to get Canada's best and brightest creatives engaged?"
AOL is also working with agencies that are submitting entries to consider using AOL's award-winning HD content delivery platform, Pictela, now available in Canada. Pictela provides agencies with a broad and highly unique canvas for demonstrating their creativity.
In the Interactive Category, participants are challenged with a brief from Biotherm to recruit new users to their BioLab Skin Solutions. All category briefs were made available on March 2 and the deadline for creative submissions is March 31. Winners will be announced at the National Advertising Awards Gala on May 5 in Toronto.
"Participating in the National Advertising Awards Interactive Category is a fantastic opportunity to submit the challenge of taking our BioLab recruitment animation to the next level to the best Canadian creative minds," said Bradley Smith, Biotherm Marketing Director. "I can't wait to see how they'll translate Biotherm's biological expertise and its strong Canadian heritage into a complete interactive brand experience that will attract new consumers to the brand."
"The National Advertising Awards are unique because they are North America's only major brief-based competition," says Cam Gardner, President, Adcam Media Group, Owner of The National Advertising Awards. "It's always a thrill to see the results of unleashed creative thinking against the needs of major Canadian brands. We're grateful for the support of sponsors like AOL Canada who help make the awards possible."
For more information on the National Advertising Awards visit: www.nationaladvertisingawards.ca.
About AOL: AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
About Biotherm: A Canadian leader in the luxury skin care market, Biotherm was created in 1952. Biotherm's skincare is unique in that it takes a biological approach to luxury skincare. All of its products contain Pure Thermal Plankton, which Biotherm biologists have shown to have soothing, regenerative and protective properties. Biotherm leverages this biological expertise to develop formulas that are not only proven effective by science, but that also have sensorial textures, fragrances and packaging that are very pleasurable to use.
For AOL Canada