AOL & Domino's Team Up to Host America's Pre-Game Party with Free Pizza
AOL & Domino's Team Up to Host America's Pre-Game Party with Free Pizza
Massive Online Programming Line-Up & National Anthem Sing Off
"You've Got" the Dallas Cowboy Cheerleaders
NEW YORK, NY – February 3, 2011 – AOL Inc. and its content properties are rolling out a massive online programming line-up leading up to the biggest football game of the year, including an exclusive pre-game music performance by the winner of AOL's National Anthem Sing Off featured on www.AOL.com. AOL is also teaming up with Domino's on a free pizza giveaway, including the chance to win free pizza for a year in the form of $600 in Domino's gift cards.* In addition, AOL will be behind the scenes in Dallas capturing the red carpet action from the celebrity studded pre-game parties, and AOL's popular new video franchise "You've Got" will be hosted by the iconic Dallas Cowboy cheerleaders.
"We are thrilled to be covering all of the action from Dallas and creating great content to feature on AOL.com and across our AOL network. We know millions of Americans will be rallying around the game-day action and the Internet is an increasingly integral and additive part of that experience," said Maureen Sullivan, Chief Marketing Officer of AOL. "We know the game will be on everyone's mind on Sunday and we want to be the one-stop spot for incredible experiences to help everyone get ready - from winning free pizza, to discovering a new national singing sensation, weighing in on the commercials, and seeing exclusive content - we will have it all on AOL on Sunday".
Consumers can get in on the AOL action by going to the company's recently revamped AOL.com homepage, which will showcase unique football themed logos from incredible artists and link to 360 degree game-related coverage. Submissions continue to pour in and voting is underway for the National Anthem Sing Off at aol.com/anthemsingoff The National Anthem rendition with the most votes will be featured on AOL.com this Sunday, Feb 6 during AOL's Pre-game Party.
The Domino's Free Pizza Giveaway gets underway at 12 noon EST today and many lucky people will win free pizza including 29 very lucky winners of free pizza for a year in the form of $600 in Domino's gift cards. Winners will be revealed beginning at 2 pm EST on Sunday. To enter the contest, visit the AOL flagship home page www.AOL.com and click on the prominently displayed entry form.
For the third year running TurboTax will be sponsoring AOL's homepage for the weekend with an innovative rich media experience designed to easily guide visitors to free tax help. TurboTax will also be promoting their new music video featuring the mobile product SnapTax across the Advertising.com network. TurboTax will compliment its homepage execution by activating the AOL cause marketing module supporting NFL Charity, United Way.
Additionally, AOL Artists have designed one-of-a-kind footballs to be auctioned for charity. Images are available on AOLArtists.com.
AOL's programming is running all week and will ramp up early on game-day. There will be dozens of programming features across AOL properties, including breaking news and a chance to weigh in on the ads on Fanhouse.com. Additional coverage across the AOL network, will include:
In conjunction with the big game, AOL's MapQuest Division is tailoring its play-by-play driving directions to include football-related lingo. To start, type in your kickoff and end zone locations (where you are beginning and ending the directions) and MapQuest Play-by-Play will incorporate game-day motivations into the directions, such as "Get off the bench and go North" and "Lace 'em up and start the push East" and "No. 47 is an eligible receiver, go Left."
* No purchase necessary. Open to US residents, 18 or older. Ends 2/5/11. Click here [http://corp.aol.com/pizzagiveawayrules/] for complete Official Rules. Void where prohibited.
MEDIA NOTES:
Advance copies of the winning National Anthem Sing Off and "You've Got" Dallas Cowboys videos available upon request
Domino's Pizza available for delivery to media upon request
About AOL
AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
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Media Contacts:
Regina Lewis
AOL Corporate Communications
(703) 265-1163
Jessica Nicola
AOL Corporate Communications
(917) 606-4627
