Cambio and AT&T Announce 'On the Spot: Johnny Wright's Quest for the Next Supergroup'

Legendary Music Manager Johnny Wright Leads Online Global Interactive Talent Search for the Next Supergroup

NEW YORK, NY -- December 8, 2010 -- Attention musicians, aspiring rock stars, fame seekers, and celebrity followers: The name behind such world famous music acts as New Kids on the Block, Backstreet Boys, *NSYNC, Britney Spears, the Jonas Brothers and many more is looking for you!

Cambio and AT&T today announced they will launch 'On the Spot: Johnny Wright's Quest for the Next Supergroup,' a 22-episode webseries featuring legendary music manager Johnny Wright, in January 2011. Over the course of 25 weeks, participants will audition as part of the biggest global talent search ever conceived for the chance to become part of what may become the next global pop sensation group. The series will be available at onthepsot.cambio.com as well as via AT&T U-verse® TV, U-verse Online (http://www.uverseonline.com), and select AT&T mobile devices.

"I'm thrilled to be working with Cambio and AT&T to utilize the collaborative nature of the Internet and mobile technology to search for the next big music act," said Johnny Wright. "No one has ever been able to reach all the way around the world at once to find the best talent, and simultaneously hear feedback from the fans. I can't wait to get started."

'On the Spot' will be broken down into three phases:

  • Global Video Auditions: December 8 – February 25
    • In the audition phase (December 8-January 28), Johnny accepts video auditions from aspiring musicians, 18-30 years of age, (16-30 years of age for legal U.S. citizens and residents) from around the world. After January 28, Johnny will start to narrow the field in the first few episodes of the web series.
  • Challenge Round: February 25 – April 29
    • Johnny puts the top 20 participants through a series of challenges where he and surprise guests will test their artistic prowess, drive, business savvy and passion. This phase of programming will determine the finalists.
  • FINALS: April 29 – June 3
    • The finalists will be flown to Los Angeles to be put through Johnny's "Boot Camp," an intensive workshop of rehearsals, dance choreography, vocal lessons, and media training, this is where the final band will be crafted and announced.

To further engage consumers in the online series, the Cambio audience will be able to interact with Johnny Wright via live chats, vote on their favorite contestants, and more. In addition, fans will find extensive behind-the-scenes footage and bonus content on Cambio.com.

"Cambio.com is the perfect platform for a global initiative like On the Spot," said Erin Clift, SVP Global Sales Development. "Our goal is to constantly raise the bar in digital entertainment for our audience. Bringing them a chance to be a part of what may become the next biggest pop music sensation is the type of access we feel we owe to our consumers. We couldn't be happier to be partnering with Johnny Wright and AT&T on this exciting venture."

At times during the series, the global participants will be given the opportunity to use AT&T mobile phones and netbooks to communicate with Johnny and complete challenges. Additionally, there will be opportunities for fans to win AT&T products and services throughout the run of the series.

"This webseries is what the AT&T Rethink PossibleSM brand is all about, and we are excited to work with both Cambio and Johnny Wright to deliver a global music competition of a size and caliber never before seen by the world," said Steve Governale, Executive Director of Interactive and Innovation, AT&T Media Services. "With 'On the Spot,' we are truly pushing the limits of what's possible by connecting the world in a viral music competition while also allowing us to showcase AT&T's wireless products and services."

See the official rules and audition guidelines at onthespot.cambio.com for more information. Restrictions and limitations apply. Void where prohibited by law.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uversetv to see if you qualify. AT&T U-verse services are provided by AT&T local telephone companies.

ABOUT CAMBIO

Cambio.com is a trustworthy, interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and musicians. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio.com is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.cambio.com.

ABOUT AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Media Contacts:

AOL Corporate Communications
Graham James, 212-206-5012
Graham.james@teamaol.com
or
AT&T Corporate Communications
Sean Lashley, 314-982-1746
slashley@attnews.us

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