A Squared Entertainment and AOL Team Up With Gisele Bündchen to Inspire and Empower Young Girls to Protect the Planet
New Animated Web Series "Gisele & the Green Team" Premieres December 7 On AOLKids.com with Enlightening and Entertaining Content
New York, NY – December 7, 2010 – A Squared Entertainment (A2) and AOL (NYSE: AOL) announced today the launch of a new multimedia property, "Gisele & the Green Team," on AOLKids. Created in collaboration with supermodel Gisele Bündchen, the series and website focus on empowering young girls while rallying kids to help save the planet. "Gisele & The Green Team" provides a complete interactive experience including 26 short-form animated webisodes and an interactive website with games and activities.
As a longtime children's entertainment veteran, A2 Entertainment's CEO Andy Heyward remarks, "Gisele's passion for the environment is inspiring and with 'Gisele & the Green Team's' interactive features and content, we hope to pass that enthusiasm on to a new generation. Kids want to make a difference. "Gisele & the Green Team" will offer resources for kids to have a better to understand themselves and the world around them."
"AOL provides access to some of the most intellectual and iconic people in the world, and that is precisely what our collaborations with A2 have helped us accomplish for AOLKids," said Stephanie Cohen, Director of AOL Kids and Teens. "Gisele Bundchen is an inspiring role model for girls and we're delighted to connect our young audience with her important environmental message."
"Gisele & the Green Team" follows a group of teenage girls who lead double lives as supermodels and environmental superheroes. The series provides its young audience with an educational and entertaining online destination that celebrates the planet, diversity, self-confidence and sisterhood. The site, part of AOLKids, will feature a "Girl Power" section that includes inner and outer beauty tips, activities that inspire girls to believe in their dreams, and more. The "Girl Power" section is designed to reinforce key values associated with "Gisele & the Green Team," such as believing in oneself, having an attitude of gratitude, being of service and developing self-awareness.
"There's a vital connection between empowering our youth and protecting our planet," says supermodel Bündchen. "With Gisele & the Green Team, we hope to not only teach young girls about important environmental issues, but support them in building self-confidence and discovering their inner potential. By providing these tools they will become stronger, healthier leaders for our future - a future in which they can play a critical role in protecting our planet."
A2 enlisted the United Nations Environment Programme (UNEP) to help create the "Go Green" section on the "Gisele & the Green Team" site that will highlight daily tips, facts and news about environmental action and awareness. UNEP also helped to identify the 26 most important issues around the world, which became the topics for the first season of webisodes.
A designated goodwill ambassador for UNEP, Bündchen aims to share her knowledge and expertise to inspire children across the globe to make small changes that will have a big impact. Bündchen is internationally known for her humanitarian and environmental work and actively promotes protecting the Brazilian Atlantic Forest and Amazon Rainforest water sources by donating a percentage of profits from her line of sandals, Ipanema Gisele Bündchen. Gisele and her father launched Projeto Água Limpa (Clean Water Project) in her hometown of Horizontina. The project aims at implementing sustainable environmental management and promoting the recovery of riparian vegetation and the micro basins of the region.
Xing Xing, a digital animation studio in Beijing, China, co-produced the animated webisodes with A2 Entertainment.
About A Squared Entertainment (A2) LLC
A Squared Entertainment (A2) is a full-service brand entertainment company that creates, develops, produces, programs, markets, merchandises and distributes content across all channels: online, offline, on-air and at retail outlets.
Headquartered in Los Angeles, A2 Entertainment was created by Co-Presidents Andy Heyward and Amy Moynihan Heyward in 2009. Having spent the last quarter of a century in the kids industry, the two created A2 Entertainment with a mission to develop meaningful entertainment in various formats and recreate the way brands are managed and brought to market in our multimedia, multi-tasking world. A2 Entertainment has produced the "Secret Millionaire's Club" with billionaire Warren Buffett and "Gisele & the Green Team" with supermodel Gisele Bündchen. Upcoming series include "Martha & Friends" a new animated series featuring a 10-year old Martha Stewart, and "Stan Lee Comics," a whole new label of superheroes created with the legendary Stan Lee.
AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.
Miranda Gooding/Melisa Rodriguez