Moviefone Celebrates 20 Years

AOL's Iconic Movie Portal Marks Celebration with Site Relaunch Including New Facebook® Integrations and Mobile Features; Puts the "Fone" Back into Moviefone

New York, NY – September 17, 2010 – "Hellooo, and welcome to Moviefone!" It's the unmistakable voice and trademark greeting of Mr. Moviefone that moviegoers have heard for two decades on their phone and throughout pop culture from David Letterman to "Saturday Night Live" to "The Simpsons" and "Seinfeld." Moviefone, which serves millions of moviegoers each week*, today celebrates 20 years with a relaunch of Moviefone.com and new mobile applications that make getting movie recommendations, show times and tickets even easier..

"The new Moviefone experience on your phone and on the Web has been enhanced with the moviegoer in mind," said Kerry Trainor, senior vice president, AOL Entertainment. "Since movie going is inherently a social experience, we're threading a user's social graph throughout the Moviefone experience, allowing Facebook users to personalize their Moviefone content, and invite Facebook friends to a movie right from the Moviefone site, any mobile Web device or our upgraded iPhone app. We've also integrated exciting new mobile features and enhanced the core Moviefone elements like show times, ticketing, search and customization of theater preferences to make Moviefone the ultimate companion to the movie going experience."

As part of the 20th celebration, Moviefone is giving away 20,000 free movie tickets over 20 days, and at the end of the 20-day period, one winner will be selected to win free movie tickets for life. The sweepstakes runs from September 24 through October 13.

SHARING AND CREATING AN EVENT WITH YOUR FACEBOOK FRIENDS

Moviegoers can now see what movies their Facebook friends like, and, directly from Moviefone, invite their friends to go to the movies with them. Fans can also "like" Moviefone features from the site and receive ongoing alerts in their Facebook News Feed about movies they are interested in. Facebook features have also been integrated into a new iPhone application as well as the mobile version of Moviefone. Similar functionality is being developed for Android and BlackBerry.

PURCHASE TICKETS AND SHARE WITH FRIENDS DIRECTLY FROM YOUR PHONE

Now Moviegoers can send a customized text message with movie times directly from the Moviefone Web site to friends, family or their own hones to take show time and theater information on the go. In addition to being able to watch movie trailers and view Moviefone's extensive movie database of actor and director bios, filmographies, etc., Moviegoers can also purchase tickets or send a customized text message with movie times directly from the new Moviefone iPhone app or from the mobile version of the site: http://m.aol.com/moviefone/

SHOW TIMES, THEATER PREFERENCES, TICKETS, RATINGS AND REVIEWS
According to internal data, 93% of Moviefone patrons visit the site for show time information. The new site enhances this basic feature, along with ticketing and reviews:

  • Show times are now front and center on the homepage and searchable by movie, actor, theater or location;
  • Theater preferences can be customized, localizing the experience that will carry with the consumer throughout all editorial content;
  • Movie reviews and a rate-it section, including consumer opinions and industry reviews, have been enhanced;
  • MapQuest is now deeply integrated for maps and directions to movie theaters.

IN-DEPTH EDITORIAL
Moviefone will continue to provide fans with in-depth inside information on the hottest movies and actors. The thoughts and opinions of moviegoers will also be highlighted on the site, from personal reviews of movies to actual movie going experiences.

"We created Moviefone 20 years ago so people would have a quick and easy way to get movie times over the phone, and we have since changed the way people go to the movies. Now, we are taking the movie experience to a new level, and the words 'Hellooo' and 'Welcome to Moviefone' will echo over the phone, computer, TV, radio and mobile devices," said Russ Leatherman, a.k.a. Mr. Moviefone. "No matter where you are, Moviefone will get you everything you want when it comes to movies – show times, ticketing and inside information on the films and actors you're most interested in."
Moviefone's editorial features include:

  • Family Film Guide: Moviefone has raised its commitment to family programming by including movie options and reviews from a family perspective.
  • Mr. Moviefone's Six Second Reviews: Mr. Moviefone provides a quick review of upcoming movies for the week, available both online and via mobile applications.
  • What to See: Mr. Moviefone provides his weekly movie recommendations for in-theater movies and DVDs.
  • Unscripted: Moviefone's flagship series lives on, where "stars interview stars."

To find more information about the sweepstakes contest, go to http://www.moviefone.com.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

*comScore Media Metrix August 2010 Data

Facebook® is a registered trademark of Facebook Inc.

Media Contact:
Diedre Ayers
AOL
(212) 652-6355
Diedre.Ayers@teamaol.com

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