Cambio Official Launch Today Takes Teens from 'Fans to Friends' with Top Stars and Original Programming on Interactive Platform
Matthew Morrison (Glee) to appear in episode of Cambio Goes Home on 8/10
July 27, 2010 -- The official launch of Cambio online today is the "change" in interactive entertainment that teens and young adults have been waiting for - and helped create. The new online network combines original programming with interactivity to offer "entertainment 2.0" for teens. The site will feature a daily show, new series, specials and news about today's brightest stars. The online network also offers an exciting level of interactivity for fans who, through live chats, chances to be part of the action and the social networking aspects of the site, are welcomed into the Cambio community.
Taking teens from being "fans to friends" was the goal when three industry leaders – AOL, The Jonas Group and MGX Lab combined resources, experience and expertise in 2009 to design a next-generation online network that fuses exclusive video, information, social interaction, and compelling entertainment. Each partner had collectively spent years providing content to a global teen audience by listening to their requests. As the Cambio team they tapped fans to ask, "What does change in entertainment mean to you?"
Interactive, informative, entertaining, up-close and real – that's what teens asked for and Cambio created it.
"Our goal at AOL is to produce original, high quality content, creating incredible online engaging experiences for our users. We are so excited to bring Cambio to teens." said Tim Armstrong, chairman and CEO, AOL. "Cambio allows users to take down the virtual wall that exists between fans and celebrities and is a first-of-its-kind experience that allows users to interact directly with their favorite artists."
Kevin Jonas Sr., co-founder of The Jonas Group stated, "When you look on the Web right now, there aren't many sites breaking down that barrier between the stars and their fans-that's what we're here to do. Cambio is the one and only place that brings content, celebrities and their fans together."
Keith Wortman, President of MGX LAB stated, "We developed the Cambio platform to set a new bar in digital media and entertainment, as this platform serves as both the foundation for building the Cambio brand, and as the premiere on-line destination for advertisers to connect with the global teen and young adult audience.
The combination of unique programming and enhanced interactivity truly distinguishes Cambio.com. The Cambio Remote – a remote-control shaped icon at the top right of every Cambio page – is the key feature of the fan's experience, allowing them to manage favorites & alerts, connect with their AIM buddies, share videos and more. Live chats, interviews based on viewer submitted questions and contests are amongst the other activities that Cambio.com offers to support fan interaction.
The slate of Cambio programming is committed to fulfilling the core requests of fans by offering spontaneous artist-generated videos, special-event programming (news from the red carpet, live streaming, live chats) and original, episodic programming on daily, weekly and/or monthly schedules.
Cambio's current slate includes:
CAMBIO CONNECT – The hub of Cambio's programming, Cambio Connect is a daily show originating from Hollywood and hosted by Quddus (former MTV host) with celebrity interviews, performances and red carpet events plus the latest news from Hollywood.
CAMBIO CARES – Cambio's social-responsibility themed series dedicated to showcasing top stars as they make a difference and fight for a cause close to their hearts. Previous episodes featured Demi Lovato visiting Chile with the Red Cross to bring letters of support from U.S. students to students in Chile that offered encouragement after the recent earthquake, while Jordin Sparks' visit to the Gulf of Mexico to observe the effects of the oil disaster focused on residents of New Orleans who discuss their feelings about the disaster.
CAMBIO GOES HOME - Cambio travels home with artists to see where they grew up, where they hung out, who their friends were and what shaped them to be what they are today. The first episode of Cambio Goes Home on 7/27 will feature a visit home to Glendale, AZ with Jordin Sparks. In an upcoming episode on 8/10, Cambio travels with Matthew Morrison (Glee) to his alma mater, the Orange County High School of the Arts, and visits with students in the school's summer program and also made a surprise charitable donation to the school. Viewers will hear from Morrison as he speaks about the lessons and experiences he's had since his time there as a student.
CAMBIO STYLE - A web-series sponsored by JCPenney which focuses on the latest trends in fashion, make-up and design. The Cambio Style team which includes stylist Michelle Tomaszewski (The Jonas Brothers, Demi Lovato) and hair/make-up artist Marissa Machado (The Jonas Brothers) will discuss and demonstrate all the new styles. Fans will also see inside the artists' dressing rooms, get the inside scoop on what the artists are wearing, and learn artists' favorite fashion finds and secrets.
ROAD DOGS - Join the Jonas Brothers as their softball team competes with local teams around the country - behind the scenes in the locker room, the dug-out and on the field for the greatest show on dirt!
Cambio SPECIALS – Covers the hottest events through live stream, miniseries and live chats. Cambio specials include: Warped tour behind the scenes with We The Kings, Nick Jonas in London, Demi Lovato's South American Tour and live chats with Demi, the Camp Rock Cast and more.
Cambio SHORTS – includes behind the scenes interviews and outtakes from some of your favorite artists and interviews, as well as artist generated videos.
Cambio is a subscription-free site that has aligned with sponsorship partners, like JCPenney, whose brands are a part of fans' daily lives. Programming created through these partnerships will showcase appropriate products in an informative way.
Cambio is a trustworthy, interactive entertainment experience, connecting teens and young adults to their favorite celebrities and musicians. This iconic destination delivers an experience fusing information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends.
For more information visit www.cambio.com.
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