ADTECH Targets the Apple iPad

London, UK - 17th June 2010 - ADTECH, the international provider of ad serving solutions, and part of AOL Advertising, has today announced support for delivering online advertising across the new iPad from Apple. Available immediately, ADTECH will now help its publisher, agency and ad network customers to specifically target iPad owners on the Web.

"iPad owners have a high technical affinity and are a sophisticated target group," says ADTECH CEO Dirk Freytag. He lists the rejection of flash by Apple devices as yet another reason for the concise identification of iPad users: "Much of the content available on the net is flash based, consequently it is an advantage for our customers if they use the targeting to deliver only flash-free ads to iPads," explains Freytag. More and more display ads now contain flash elements. The iPad targeting solution by ADTECH warrants that agencies, ad networks and publishers can now count on the receipt of their advertising messages by the user and on the proper presentation of the ads.

iPads are identified through the browser ID. To allow users to access the Internet, Apple has preinstalled an extra version of its Safari browser on the device. When they book campaigns, advertisers can now choose the iPhone, xBox, Playstation as well as the iPad as a browser. ADTECH customers have the option to book advertising specifically for the iPad on the adserver.

"Our iPad targeting is browser-recognition based. We are also working on other options to identify mobile devices, so that they can be reached by advertising," concludes Freytag, giving users a preview of things to come in the next few months.

About ADTECH
ADTECH AG is an international supplier of digital marketing solutions and is AOL Advertising's ad serving platform. The company's flagship product is an integrated ad server solution that enables web publishers, ad networks, agencies and advertisers to manage, serve and evaluate virtually any kind of online advertising campaign including display, video and mobile formats. ADTECH's solution differentiates itself from the competition through its scalable, enterprise-class infrastructure and user-friendly tools, providing users with increased efficiency, reliability and ROI for their online advertising business. ADTECH customers include major players like BSkyB, Hi-media, Gannett and Fox Networks. ADTECH AG is a wholly-owned subsidiary of AOL Inc.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

Contact:
Nikki Alvey, The PR Network
Tel: +44 (0) 7973 354 706
Nikki.alvey@theprnetwork.co.uk

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 14k+
    Hours volunteered globally in 2014
     
  3. Cannes Welcome Reception
     
  4. 15%
    Global advertising revenue growth YoY
     
  5. AOL Platforms

    10k+
    Publisher Partners
     
  6. 1
    in 13 Video Categories
     
  7. AOL video viewers have increased

    6x
    Year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    15B
    Free impressions driven to causes in 2014
     
  2. AOL Digital NewFront
     
  3. Video

    90%
    Of Ad Age 100 Advertisers do business with AOL
     
  4. 250%
    Growth in programmatic revenue
     
  5. Video

    5B
    Video ad impressions served each month
     
  6. We award Blue Monsters to our top employees
     
  7. AOL.com

    #1
    In news
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 93%
    Cross-device user match rate
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 400%
    Increase in programmatic TV campaigns (ONE TV)
     
  7. Anytime, Anywhere Tech Support
     
  8. 9%
    Revenue growth in 2014
     
  9. MapQuest

    #2
    Mapping property
     
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.