AOL to Expand Hyper-Local Presence and Relaunch City's Best in 2010

Company Announces Sector's First Local-Focused Venture Fund

Consumers Will Benefit from Geo-Targeted Local Content on

NEW YORK, NY – March 17, 2010 – AOL Inc. (NYSE: AOL) today announced a significant expansion of its focus on local content that will complement its hyper-local offerings with the relaunch of City's Best to major U.S. metro areas.

AOL's 2010 plan to digitize towns across America includes an aggressive expansion of Patch, the growing hyper-local news and information platform already available in 40 communities. The company also intends to relaunch its City's Best properties in 25 cities later this year and add high-quality, city-specific content to its "best of" entertainment options for each of these metro audiences.

As part of its expanded focus on local, AOL is establishing a dedicated venture capital fund to evaluate entrepreneurial initiatives in the local space – one of the first such initiatives of its kind. An increasing number of start-ups are fundamentally improving the local experience for consumers, businesses, governments and organizations throughout the world. AOL will target these types of companies with its local fund which will operate out of AOL Ventures.

"AOL is investing meaningfully in our communities through trusted, professional journalism and location-specific content in a compelling way that is valued by our users and attractive to our advertisers," said AOL Chairman and CEO Tim Armstrong. "Local is the one area of the Internet that has not been built out in an extensive way. While there are companies in the local space, AOL has the technology to digitize the local space at scale. We believe it's an untapped market for the most part and one of the largest commercial opportunities online that has yet to be won."

In addition, AOL intends to increasingly incorporate local content on the homepage, using intuitive geo-targeting technology to tailor information across a range of interests to the user's location later this year.

"AOL is focused on building meaningful content with our local platforms – regardless of how or where consumers connect to us," said Jon Brod, Executive Vice President of AOL Ventures, Local and Mapping. "All of the ways people share information now – Facebook, Twitter, MySpace, Foursquare and others – will also be targeted to distribute our content. The outstanding quality of our local content and its relevance to users are among the key elements that will drive this effort."

AOL's key local assets include:

Patch – AOL's Hyper-Local Platform

Patch is a highly-acclaimed technology-driven local content and advertising platform. Patch currently operates 40 community-focused sites serving towns in New Jersey, New York, Connecticut and California, where five more communities – Brookfield, Danville, Hermosa Beach, Manhattan Beach and San Ramon – have now joined the network. The first Patch site in Massachusetts will go live at the end of March, with up to 15 more launching in the following three months. Patch is making an important investment in local journalism by placing professional editors in each town it serves to encourage community participation and provide original, trusted coverage for each individual town.

Expanding to Major Metro Areas with AOL's City's Best

AOL's City's Best guide features the best entertainment options that each city has to offer - everything from Best Burgers and Best Pizza to Best Dance Clubs and Best Happy Hour. AOL intends to relaunch and revitalize the City's Best service in 25 major metro markets in the third quarter of 2010. City's Best will utilize AOL's scaled content systems to create high-quality, relevant content for the cities it covers in addition to leveraging local resources to provide comprehensive, structured, high-quality listings and information.

Geo-Targeting 100 Million Consumers to Provide a Better Local Experience

AOL plans to expand geo-targeted local content to its more than 100 million* monthly domestic consumers during 2010 through, its homepage and a gateway to AOL's more than 80 premium-branded and niche interest sites. Using its proprietary Relegence technology, which monitors, indexes and filters thousands of news sources, AOL will be able to better serve consumers with a relevant and timely local content experience. Content can be tailored to the user's location either through automatic discovery of the IP address or by individual customization by zip code.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

This press release contains forward-looking statements concerning risks and uncertainties with respect to our local offerings. The potential risks and uncertainties include, among others, the expected benefits of our local strategy may not be realized, the response or acceptance of our local offerings by consumers and advertisers, technological developments and our continued ability to protect intellectual property rights.

* comScore Media Metrix February 2010 Hybrid


Caroline Campbell
917-606 4772

Alysia Lew

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
  2. 14k+
    Hours volunteered globally in 2014
  3. Cannes Welcome Reception
  4. 15%
    Global advertising revenue growth YoY
  5. AOL Platforms

    Publisher Partners
  6. 1
    in 13 Video Categories
  7. AOL video viewers have increased

    Year over year
  8. Programmatic Upfront
  9. 510%
    YoY growth for HuffPost Live video views
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
  1. Make a Difference module on

    Free impressions driven to causes in 2014
  2. AOL Digital NewFront
  3. Video

    Of Ad Age 100 Advertisers do business with AOL
  4. 250%
    Growth in programmatic revenue
  5. Video

    Video ad impressions served each month
  6. We award Blue Monsters to our top employees

    In news
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
  1. Explore the stories of trailblazing women and inspire your own through
  2. 94M
    Monthly views globally on HuffPost
  3. Arianna Huffington at AdWeek
  4. 93%
    Cross-device user match rate

    Global impressions per day
  6. 400%
    Increase in programmatic TV campaigns (ONE TV)
  7. Anytime, Anywhere Tech Support
  8. 9%
    Revenue growth in 2014
  9. MapQuest

    Mapping property
  10. Cambio

    The site #BUILTBYGIRLS for girls covers everything from video games and coding to fashion and celebrities to entertain and inspire girls to achieve their goals.