AOL Launches KitchenDaily.com

  • Mar 17, 2010
  • Tagged: media

Key Partners Include The Culinary Institute of America, Food Columnist Mark Bittman and Celebrity Chefs Marcus Samuelsson, Gail Simmons, Curtis Stone

New York, NY -- March 17, 2010 – AOL Inc. today launched KitchenDaily, www.kitchendaily.com, its new food website designed to help busy home cooks put easy and delicious meals on the table every single day. KitchenDaily's key feature is a recipe database, which includes thousands of recipes that have been tested by top chefs, food magazine and cookbook publishers and trusted brands such as Campbell's. Industry partners with The Culinary Institute of America, celebrity chefs Curtis Stone and Marcus Samuelsson and Food & Wine Special Projects Coordinator Gail Simmons provide quality, original content by iconic voices within the food industry.

"KitchenDaily is designed to help busy home cooks, moms in particular, make smart, informed decisions about food and cooking while also helping to instill confidence in their abilities in the kitchen," said Stephanie Dolgins, senior vice president, AOL Women's and Lifestyle Group. "We aim to offer real food for real life and want our audience to know they don't have to sacrifice quality and nutrition for speed. Our extensive video series shows our experts making healthy and inexpensive dishes in the same amount of time it would take to get a pizza delivered to their door."

Cheryl Brown, formerly of Gourmet magazine and Wondertime magazine, is editor-in-chief, and Megan Steintrager, formerly of Epicurious.com, is senior editor of the site. Additional contributions will be made by former Gourmet food editors such as Kemp Minifie, Ruth Cousineau and Gina Marie Miraglia Eriquez. KitchenDaily's overall mission is to provide consumers with easy, quick, healthful recipes; how-to instruction on cooking methods and techniques; time-saving advice on grocery shopping and meal planning, and anything else that makes daily life in the kitchen a little easier.

Highlights of KitchenDaily include:

  • Features - Dedicated sections include:
    • Baking & Desserts – down-to-earth baking tips and advice for special occasions as well as everyday sweets.
    • Cookbook Reviews – our cookbook reviewer, T. Susan Chang (a busy mom herself), will tell you which family-friendly cookbooks you need, which ones you should skip, and which ones you'll fall in love with.
    • Cooking With Kids – incorporates all things family, whether that's cooking for the kids or with the kids.
    • Don't Know What to Cook? – KitchenDaily's meal-planner tool for home cooks who need a bit of inspiration. You can click on the ingredients you have in your fridge and we'll suggest possible recipes, or you can click on the kind of food you're in the mood for, and we'll offer suggestions for that as well.
    • Grilling – tips on how to make the perfect burger to mastering fish and vegetables on the grill.
    • Healthy Kitchen – applicable, clear information on topics such as fat and sodium and tips on making your favorite comfort foods more wholesome.
    • Kitchen Fundamentals – provides basic information on making your kitchen work for you, from stocking the right ingredients to money-saving ideas.
    • KitchenDaily's Cooking Lesson – this week's cooking lesson pulled from our in-depth "How To" archives, which contain videos, articles and gallery instructions on everything from properly chopping herbs to how to cook seafood.
  • Culinary Partnerships - More than 250 original videos provide users with offerings from our renowned partnerships in the culinary field including:
    • The Culinary Institute of America – learn the A to Z's of cooking from the professionals, whether that's chopping an onion or opening Champagne.
    • Devin Alexander – Devin shares tips and tricks for making your favorite cooking methods and meals healthier, from fried food to burgers and everything in between.
    • Mark Bittman – Mark, author of "How to Cook Everything," will focus on seasonal ingredients and sharing his thoughts on what we should be eating right now - whether that's spring lamb or fall squash - and the best way to prepare it.
    • Gino Campagna – Gino teaches kids how to have fun in the kitchen with age-appropriate recipes such as smoothies, nachos and picnic fare.
    • Allison Fishman – Allison offers delicious, easy and nutritious recipes that can be made using a blender.
    • Chef Shane Kelly – Shane shows how to update comfort foods and regional classics and make them more wholesome so the dishes better suit the way we want to eat today.
    • Chef Marcus Samuelsson – Marcus shows how "American" cuisine is really a delicious melting pot - one recipe at a time.
    • Food & Wine Special Projects Coordinator Gail Simmons – Gail teaches easy and unexpected ways to use those ingredients collecting dust in your pantry.
    • Chef Curtis Stone – Curtis continues his classic Trade Secrets series providing delicious everyday recipes with simple and nutritious ingredients.

"We are excited to bring KitchenDaily to consumers," said Cheryl Brown, editor-in-chief, KitchenDaily.com. "We want to be the go-to site for anything a busy cook might need, whether that's everyday recipes, information on how to truss a chicken, advice around interpreting food labels or economic shopping. We help moms answer the dreaded 'what's for dinner tonight' question with ease."

KitchenDaily, in addition to the food blog Slashfood, http://www.slashfood.com, is part of the AOL Living network, one of the top-five Lifestyle sites, according to February 2010 comScore Media Metrix data. The AOL Living network includes AOL Health, http://www.aolhealth.com, Lemondrop.com, http://www.lemondrop.com, ParentDish.com, http://www.parentdish.com, StyleList.com, http://www.stylelist.com and more.

About AOL
AOL Inc. (NYSE: AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings.

Contact:
Diedre Ayers
AOL Corporate Communications
(212) 652-6355
Diedre.Ayers@corp.aol.com

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