AOL Launches Women's Lifestyle Site ThatsFit in U.S. and Canada

New Site Provides Resource for Health & Fitness News, Expert Advice and New Features Tailored for Each Country

New York, NY – September 14, 2009 – AOL announced the U.S. and Canadian launch of That's Fit, http://www.thatsfit.com and http://www.thatsfit.ca, a women's lifestyle site focused on all aspects of healthy living. The site, localized for each country, is a one-stop resource offering diet and nutrition news, fitness trends and tips, and product reviews, as well as motivation, inspiration and a daily focus on the pursuit of happiness.

"We are pleased to offer women the latest health, fitness and nutrition news from top experts in their fields," said Stephanie Dolgins, Senior Vice President, AOL Women and Lifestyle. "Our content is tailored for local U.S. and Canadian audiences based on their particular interests. However, the common denominator is solid guidance on leading a 360-degree healthy lifestyle – body, mind and spirit."

In the U.S., Thatsfit.com features include:

  • Bob Greene – Exclusive motivational and strategic advice to lose and keep off weight;
  • Fit Over 40 – Tailored information to keep viewers looking and feeling great;
  • Fit Travel – Tips and tricks for staying in shape while on the road;
  • Fit Running – Advice for all levels, plus a special focus on marathon training;
  • Daily Fit Tip – A "best practice" for the day;
  • Recipes section - Tanya Zuckerbrot, registered dietician, transforms high-calorie recipe submissions into waist-friendly dishes.


In Canada, Thatsfit.ca features include:

  • Morning Scoop – A daily weigh in on the hottest health and fitness headlines from the Web;
  • How to Be Happy – Weekly advice on how to live a happier, more insightful life;
  • Eat This/Don't Eat This – Advice on how to stay healthy through good nutrition, what to seek out and what to avoid;
  • Worrywart – Putting health fears to rest with expert advice;
  • 10 Questions – Questions answered on relationships, happiness, health and fitness.


That's Fit is part of the AOL Living network of sites, one of the top-three online sites for women in the U.S. with more than 17 million monthly unique visitors, according to July 2009 comScore Media Matrix data. AOL Living has extended many of its U.S. brands to the international market, including ParentDish in the UK and Lemondrop in Australia.

About AOL
AOL is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings. AOL LLC is a wholly-owned subsidiary of Time Warner Inc. with employees in 18 countries across the globe.

Contact:
Alysia Lew
AOL
(212) 652-6376
alysia.lew@corp.aol.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 18%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.