AOL Launches Spinner Canada
New Music Site to Provide Exclusive Local Content
TORONTO – June 26, 2009 – Spinner, AOL's flagship music destination, today launched Spinner Canada, http://www.spinner.ca. With local editors and writers offering a unique perspective, Spinner Canada offers music fans access to interviews, performances, videos and music from their favourite artists from Canada and around the world.
"We are thrilled to extend the success we've seen with Spinner in the U.S. and around the world by launching the site in Canada," said Bill Crandall, Vice President, AOL Music. "We are committed to bringing Canadian music fans the best local, and global, music content."
A premier tastemaker and conversation-starter in the music blogosphere, Spinner is where Amy Winehouse delivered her first U.S. performance and where Canadian singer Feist performed long before North America heard her song "1, 2, 3, 4" on the iPod commercial.
"Music can fall under artificial barriers, separating legends from up-and-comers, indie from major label and genres from each other, but that's not how music lovers listen to music and that's not how Spinner covers it," explains Joshua Ostroff, Managing Editor of Spinner Canada. "Spinner.ca is applying that approach to the Canadian music scene; giving the music enthusiast a mix of audio, video, live performances, interviews, news and commentary."
Spinner Canada's features include:
- Northern Exposure: A look at the best in new Canadian music. Check in every week for content featuring both new discoveries and old favourites.
- You Oughta Know: An introduction to up-and-coming Canadian artists.
- Between the Notes: An analysis of Current Canadian music trends.
- Live It Out: Starting with June's NXNE festival, get the lowdown on the best and the worst of the Canadian live scene, as well as insider looks at Canada's best venues, underground parties, concert reviews and more.
Spinner has more than 5.6 million worldwide unique visitors.* The site is already a unique environment for discerning enthusiasts to experience music on the Web and an unparalleled destination that extends music enjoyment beyond the "Top 40." Spinner Canada will bring the best musicians together on a single site, be it Neil Young and Leonard Cohen, Amy Millan and Alexisonfire or Handsome Furs and Thunderheist.
Spinner.ca offers advertisers ad formats and capabilities including rich media options and content integration opportunities. In support of the new launch, Labatt's will be the primary sponsor of Spinner.ca promoting their Bud Camp campaign. This includes 100% ownership of all ad placements.
* comScore Media Metrix worldwide data, April 2009.
AOL is a leading provider of digital communications and content to Canadian consumers. The AOL service and portal deliver a range of market-leading online content, including music, film, sport, news, shopping and community, as well as email, instant messenger, and safety and security features. AOL is also one of the leading online destinations for advertisers in the Canada. AOL Canada is a business unit of AOL LLC, which operates a leading network of Web brands and is a majority-owned subsidiary of Time Warner Inc. Learn more at AOL.ca.
Webster Media Consulting for AOL