AOL's StyleList.com Hires Experienced Print Journalists and Industry Experts

New Hires Highlight MediaGlow's Strategy to Provide Users with Higher Standard of Editorial Content

New York, NY – March 30, 2009 – StyleList.com, http://www.stylelist.com, the top-ranked style and beauty site,* is expanding its staff with three industry leaders who will bring top category expertise to the site's daily style and beauty coverage. The new editorial staff members are Diane Davis, Sarah Cristobal and Laura Kenney.

The staff expansion builds on the successful StyleList.com redesign in September 2008, and is consistent with the overall strategy for the AOL MediaGlow publishing unit, http://www.mediaglow.com, to provide consumers with the highest standard of original editorial content. Similar hires are taking place at FanHouse.com, http://www.fanhouse.com, and AOL News, http://news.aol.com, as this initiative builds throughout the MediaGlow division.

"At a time when the print media industry is struggling, MediaGlow and StyleList are committed to bringing our consumers the best in beauty, fashion and style coverage," said Stephanie Dolgins, Senior Vice President, AOL Women's & Lifestyle Programming. "The addition of Diane, Sarah and Laura shows our commitment to that passion as well as our goal to further grow our leadership role within the style category."

The new editorial staff consists of:

  • Diane Davis, Director: Davis will direct all content development for StyleList.com. Previously, Diane was the lifestyle editor at the Associated Press, where she revamped and directed coverage of food, fashion, home/garden and parenting. She was formerly metropolitan editor at Newsday, overseeing all coverage of New York City news;
  • Sarah Cristobal, Senior Fashion Editor: Cristobal, charged with running all fashion style coverage, comes to StyleList.com from Harper's Bazaar's online destination, Bazaar.com, where she was the founding editor;
  • Laura Kenney, Beauty Editor: Kenney will oversee all beauty and hair content. Previously, she served as editorial manager at Sephora.com, where she created Sephora's Beauty and the Blog, YouTube, Facebook and iTunes channels.

StyleList.com is the No. 1 style website, with more than 5.1 million unique visitors,* and is part of the AOL Living network of sites, one of the top three online sites for women, with more than 16.4 million monthly unique visitors, all according to February 2009 comScore Media Metrix.

About MediaGlow
MediaGlow, AOL's publishing business unit formed in early 2009, centralizes AOL's programming efforts, including AOL.com, AOL's content verticals and commerce and marketplace channels, dozens of niche sites, and state-of-the-art studios in Los Angeles and New York City. In all, MediaGlow operates more than 70 sites and attracts more than 70 million unique visitors each month, according to comScore Media Metrix. It plans to launch more than 30 new sites in 2009. MediaGlow, along with AOL's advertising business, Platform-A, and its social media business, People Networks, represent the three core businesses for AOL.

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.

*February 2009 comScore Media Metrix; Style category is a custom-built category by AOL

Contact:
Diedre Ayers
AOL
(212) 652-6355
diedre.ayers@corp.aol.com

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 18%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.