Bebo's b-box Reaches Over 4 Million Views via the Ooyala Video Player

Mountain View, CA, London, UK, New York, NY - March 26, 2009 - Bebo's newest web show, b-box, has been viewed more than 4 million* times via the Ooyala Video Player, a key component included in the Ooyala Backlot online publishing platform. The weekly magazine style show, a Bebo Original production, launched early this year on the Bebo social media network. Since then, it has quickly gained a loyal following for its quirky, energetic hosts Alice Levine and James Cooper and their segments covering the hottest content in entertainment and across the Bebo network.

The Ooyala Video Player, which features adaptive bit rate technology, offers viewers a seamless, high quality viewing experience. The video player is able to quickly assess the end user's viewing capabilities and adjust the video delivery based on bandwidth availability and computing power. The Flash-based player has been the video player of choice for all of Bebo's original roductions since 2007, due to the high quality playback, elegant design, and variety of video controls.

"We wanted the viewing experience to be a great viewing experience--both when the video player is in a small dimension and when it is fullscreen. Ooyala delivers that," says Kelly Brett, Head of Original Programming, Bebo.

b-box, delivered in 6 minute episodes, is produced by RDF Digital. It is the 5th Bebo show to be showcased on the social network via the Ooyala Video Player. Other web hits such KateModern, Sofia's Diary, Sam King, and Gap Year are also airing premium quality video through Ooyala's video technology. KateModern, one of the most successful web series to date, was also delivered through the Ooyala Video Player. The show achieved more than 67 million* views during the 2 seasons that it aired.

In addition to the Ooyala Video Player, Bebo leverages several other modules available for Backlot users: video management, delivery, syndication, and analytics.

About Bebo
Bebo is your life online. It is a social experience the helps you discover what's going on with your world and helps the world discover what's going on with you. Bebo has more than 23 million** unique visitors worldwide and on the days that they use Bebo, they spend an average of 23 minutes** on the site.

Bebo forms part of the AOL People Networks business unit which combines Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda, social aggregation service Socialthing! and Userplane. People Networks' collection of community platforms reaches 89 million*** unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.

About Ooyala
Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Free trial Backlot accounts can be created by clicking here: For more information please visit

(c) Ooyala 2009. Ooyala is a registered trademark of Ooyala Inc. All other brands and product names and trademarks are the registered property of their respective companies.

Source for metrics data in this release:
* Bebo internal data January 2009
** ComScore Media Metrix, January 2009
*** Custom AOL-defined People Networks report, based on comScore Media Metrix Audience Duplication report (January 2009)

Alex Brown
+44 20 74780318

Chris Savarese

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