Shortcuts.com Introduces New Shortcuts.com Mobile

Shoppers Can Now Add Electronic Coupons to Store Savings Cards While On the Go

New York, NY – March 19, 2009 – Shortcuts.com, a free, paperless electronic coupon service that links coupons directly to grocery store savings cards, today introduced Shortcuts.com Mobile to enable shoppers to select electronic coupons using a constant companion, their cell phone. In its first year of operation, Shortcuts.com, the #1 direct-to-card electronic coupon service,* offered more than $9 million in grocery coupon savings to consumers.

"Now consumers don't need to worry about whether they've remembered all of their coupons," said Kimberley Partoll, Executive Vice President, New Ventures, AOL. "Shortcuts.com Mobile enables users to access coupon savings while they're doing their shopping and the coupons are available for use once they hit the checkout line."

Shortcuts.com users can now go to www.shortcuts.com on their cell phones or smart phones to select coupons and review coupons already loaded onto their cards with just a couple of clicks. Within minutes of selection, the coupons will be ready for use on the shopper's grocery store savings card. Users can search for specific coupons as well as view their shopping lists right from their mobile devices.**

Users can also search for coupons by category, including Baking, Dairy, and Health and Beauty. Once the user selects the desired category, a list of available coupons from top brands like Huggies and Healthy Choice will appear and the user can easily add the coupons to his or her card. New users must first sign up at www.shortcuts.com from their computer before logging in from their cell phones.

In related news, Shortcuts.com is expected to add a major grocery retailer to its roster in late spring. Shoppers can now use Shortcuts.com coupons at stores in the Kroger Co. grocery chain, which serves shoppers at 2,481 stores in 31 states, including Kroger, King Soopers, Ralphs, Dillons and Fry's. For a full list of participating retailers, visit www.shortcuts.com.

About Shortcuts.com
Shortcuts.com, a free service of AOL, is a paperless electronic coupon program linked to store savings cards. Consumers simply visit www.shortcuts.com, register their participating store savings cards and select the coupon offers they want. The coupons selected are automatically added to the store savings card and redeemed at checkout when the products are purchased and the savings card is swiped. For more on Shortcuts.com, visit http://www.shortcuts.com.

*AOL custom ranking based on January 2009 comScore Media Metrix data
**Cell phone data plan required. Carrier charges may apply.

Contact:
Erin Gifford
AOL
703-265-7285
erin.gifford@corp.aol.com
Twitter: Twitter.com/Shortcuts

  1. HuffPost Live is an award-winning live streaming network. Every discussion is live and unfiltered. Thousands of people from around the globe join HuffPost Live's programming, five days a week, available online, on mobile and on-demand.
     
  2. 600+
    non-profits supported by AOL through pro bono media and employee volunteering programs
     
  3. Cannes Welcome Reception
     
  4. 23%
    Global advertising revenue growth YoY
     
  5. Marketplace

    100+
    Premium Publishers
     
  6. 1
    HuffPost Green ComScore Rank
     
  7. AOL video viewers have increased

    6x
    year over year
     
  8. Programmatic Upfront
     
  9. 510%
    YoY growth for HuffPost Live video views
     
  10. AOLer Samantha Leibovitz says

    I love coming to work every day and being surrounded by such creative, passionate people.
     
 
  1. Make a Difference module on AOL.com

    55B
    Free impressions driven to causes
     
  2. AOL Digital NewFront
     
  3. Adap.tv

    90%
    of Ad Age 100 Advertisers do business on Adap.tv
     
  4. 70%
    increase in Premium Formats
     
  5. Adap.tv

    10B
    Global video impressions delivered every month
     
  6. We award Blue Monsters to our top employees
     
  7. StyleList

    1
    ComScore Rank (Style & Beauty)
     
  8. AOLer Chris Nims says

    I've stayed at AOL for as long as I have because I love what I do, and I love the people with whom I do it.
     
  9. 2x
    Consumers are twice as likely to interact with ads that feature real-time content
     
  10. AOL On offers the most relevant video on every topic sifted, sorted and served to you.
     
 
  1. Explore the stories of trailblazing women and inspire your own through MAKERS.com.
     
  2. 94M
    Monthly views globally on HuffPost
     
  3. Arianna Huffington at AdWeek
     
  4. 300M
    Comments on The Huffington Post
     
  5. Advertising.com

    3B+
    Global impressions per day
     
  6. 25+
    AOL’s proprietary Loft ad format averages more than a 25-second expansion time
     
  7. Anytime, Anywhere Tech Support
     
  8. 47%
    increase in native ad revenue
     
  9. Games.com

    1,500
    Free online games
     
  10. AOLer Ben Hills says

    I like creating something brand new with a great group of people to help drive it forward, including leaders who have the courage and vision to help us do that.