Introduces New Mobile

Shoppers Can Now Add Electronic Coupons to Store Savings Cards While On the Go

New York, NY – March 19, 2009 –, a free, paperless electronic coupon service that links coupons directly to grocery store savings cards, today introduced Mobile to enable shoppers to select electronic coupons using a constant companion, their cell phone. In its first year of operation,, the #1 direct-to-card electronic coupon service,* offered more than $9 million in grocery coupon savings to consumers.

"Now consumers don't need to worry about whether they've remembered all of their coupons," said Kimberley Partoll, Executive Vice President, New Ventures, AOL. " Mobile enables users to access coupon savings while they're doing their shopping and the coupons are available for use once they hit the checkout line." users can now go to on their cell phones or smart phones to select coupons and review coupons already loaded onto their cards with just a couple of clicks. Within minutes of selection, the coupons will be ready for use on the shopper's grocery store savings card. Users can search for specific coupons as well as view their shopping lists right from their mobile devices.**

Users can also search for coupons by category, including Baking, Dairy, and Health and Beauty. Once the user selects the desired category, a list of available coupons from top brands like Huggies and Healthy Choice will appear and the user can easily add the coupons to his or her card. New users must first sign up at from their computer before logging in from their cell phones.

In related news, is expected to add a major grocery retailer to its roster in late spring. Shoppers can now use coupons at stores in the Kroger Co. grocery chain, which serves shoppers at 2,481 stores in 31 states, including Kroger, King Soopers, Ralphs, Dillons and Fry's. For a full list of participating retailers, visit

About, a free service of AOL, is a paperless electronic coupon program linked to store savings cards. Consumers simply visit, register their participating store savings cards and select the coupon offers they want. The coupons selected are automatically added to the store savings card and redeemed at checkout when the products are purchased and the savings card is swiped. For more on, visit

*AOL custom ranking based on January 2009 comScore Media Metrix data
**Cell phone data plan required. Carrier charges may apply.

Erin Gifford

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