Platform-A Wins European Seal of E-Excellence 2009
LONDON, 3 March, 2009 – AOL's Platform-A has been awarded the European Seal of e-Excellence in Silver for targeting capabilities providing advertisers the opportunity to find niche audiences at scale. The European Seal of e-Excellence rewards Information and Communication Technology and Digital Media companies with an excellent track record in innovation marketing. Awarded annually since 2003 by the European Multimedia Forum and its Partner Associations, the Seal is widely known for recognising companies with innovative products and services and excellence in their marketing.
"We're thrilled to be recognised for the work that has gone into our vision as a one-stop-shop for online advertising," said Brendan Condon, Managing Director, Platform-A International. "We offer advertisers what they can't get anywhere else: brand advertising and targeting at scale combined with performance advertising across multiple media and networks. We will continue to provide our advertisers and publishers bold, innovative solutions that are effective as well as simple and easy to use."
Heike Dettmers, Advertiser Consultant, Platform-A Germany, will accept the award on behalf of Platform-A at the official ceremony today at an award ceremony at CeBIT, the European trade show for the ICT industries.
Platform-A reaches 174 million unique users across Europe* and is one of the largest digital advertising platforms and offers online advertisers and publishers a single contact desk for a full suite of industry-leading marketing solutions powered by the Web's most advanced advertising technologies.
In 2008, Platform-A launched into eight European markets and in Europe and appears in the top three of comScore's advertising network ranking for January 2009. Platform-A is ranked No. 1 in Denmark, Finland, France, Norway and the UK; No. 2 in Germany and Sweden; No. 3 in the Netherlands.*
* Source: Platform-A ranking in France is from Panel Médiamétrie /NetRatings; All locations, Custom Roll-up, Applications excluded, December 2008; all other rankings are from comScore Media Metrix, January 2009
Platform-A, AOL's advertising business, is one of the largest digital advertising platforms, offering the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL's leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com's third-party networks. Platform-A also includes TACODA's audience insights and behavioural targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.co.uk.
Thomas Knorpp, AOL
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