Toy Industry Association Announces Official Toy Fair Buzz Blogger: Michelle Burford of ParentDish.com

NEW YORK, NY, February 12, 2009 - Toy Industry Association (TIA) and ParentDish.com, a part of the AOL Living Network, http://living.aol.com, have teamed up to bring industry professionals and parents the latest news from TOY FAIR in New York City, February 15-18, 2009. ParentDish.com, http://www.parentdish.com, writer Michelle Burford has been named an official blogger for the Toy Fair Buzz blog.

Burford will be blogging live from the show floor for TIA's Toy Fair Buzz, making the blog a go-to destination for information about the newest and hottest products being displayed at the Jacob Javits Center this year. TOY FAIR is the largest toy trade show in the western hemisphere. Ms. Burford is a seasoned writer, coming to ParentDish.com from O: The Oprah Magazine, where she was a founding senior editor.

Throughout each day of TOY FAIR, Burford will be posting news about the latest show happenings and sharing updates from the show floor, from special celebrity appearances to new product announcements and demos to toy trends for 2009.

A separate section of TOY FAIR Buzz will feature posts from TIA and toy company executives on issues of importance to the industry, including toy safety updates, an event overview and breaking industry related news will be posted on the blog during the show.

ParentDish.com will also highlight information on TOY FAIR on its website, helping to spread up-to-the-minute news about the show and the fabulous and fun products on display to parents, caregivers and others.

"We are thrilled to be working with ParentDish.com this year on TOY FAIR Buzz," said Julie Livingston, senior director, public relations at TIA. "Social Media is a great way to communicate with parents and industry stakeholders and we are happy to partner with AOL Living to help us communicate about TOY FAIR to an even wider audience."

"TOY FAIR is widely recognized by many as the biggest toy event of the year," said Tanya Mancini, editorial director, AOL Living. "This is a great opportunity to work together and spread the news about this important and fun event to industry professionals and parents alike."

About Toy Fair
Since Toy Fair expanded to the Javits Center in 1987, the event has had a major economic impact on New York City. Over the past 21 years, Toy Fair's contribution to the local economy is estimated at more than $840 million dollars. The show is among the top five NYC-based trade shows, and in 2008, Toy Fair was named a Gold 100 trade show by Trade Show Executive magazine and ranks #64 among U.S. trade shows which "set the gold standard for the exposition industry and the industries they serve." More information on Toy Fair is available at www.toyfairny.com.

About TIA
TIA has a long history of leadership in the development of toy safety standards, and US standards for toys are widely used as models around the globe. As the trade association for North American producers and importers of toys, games and entertainment products for the youth market, TIA represents over 500 manufacturers and importers of toys who account for approximately 85% of all toys distributed in the North America. Those toy manufacturers are committed to providing safe, fun and innovative playthings for children. TIA is committed to making important safety information widely available to parents and caregivers free of charge in order to ensure safe play. Visit the TIA website at: www.toyindustryassociation.org.

About ParentDish.com

ParentDish.com is part of the AOL Living network of sites. AOL Living, http://living.aol.com, is one of the top four online sites for women with more than 20.2 million monthly unique visitors, according to December 2008 comScore Media Metrix data. Visit ParentDish.com at http://www.parentdish.com.

Contact:

Adrienne Citrin
Toy Industry Association
(646) 520-4870
acitrin@toyassociation.org

Tiffany Guarnaccia/Tania Zamorsky
GS Schwartz & Co. Inc.
(212) 725-4500 x328/310
tguarnaccia@schwartz.com

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