Social Question & Answer Service Yedda Marks First Anniversary with AOL and Reveals 2008's Most Popular Questions and Topics

Unique Visitors in the past year grew by 1000%, now powering over 250MM widget impressions

New York, NY, January 30, 2009 - Today, social 'Question & Answer' service, Yedda ( marked its first year anniversary with AOL by revealing the most inquired about topics of 2008, with the US elections and the Zac Effron vs. Robert Pattinson hotness debate topping the list. Barack Obama's 30-minute infomercial sparked 1,800 answers, Sarah Palin's nomination collected more than 1,880 responses, and the Zac vs. Robert question received more than 2,300 answers and comments within hours.

Favorite movies of the year included Dark Knight, Twilight, and Mama Mia, and favorite moments of 2008 included the opening ceremonies at the Olympics and Barack Obama's election. In addition, millions of people found answers and advice to various inquiries related to improving aspects of their daily lives from topics such as health, home improvement and travel to lifestyle and personal finance. These and many others can be explored on

Founded in 2006, Yedda's patent-pending semantic technology automatically connects people who are looking for answers with people who have the relevant knowledge, by intelligently routing questions to pertinent online communities and sparking dialogue on topics of related interest. Yedda has seen tremendous growth in the past year, increasing Unique Visitors by over 1000%, and Yedda's 'Question & Answer' syndication platform now powers over 250 million monthly widget impressions on the extended Yedda network of partners.

"Our focus over the past year has been on driving more value for our audience and partner network by extending our reach and distribution, increasing user engagement and providing incremental revenue opportunities to drive adoption and usage across our partner network," said Avichay Nissembaum, Founder and CEO of "Our continued growth brings Yedda one step closer to fulfilling its vision to be there whenever someone has a question, on any topic, anywhere on the web ubiquitously."

Yedda forms part of AOL's newly created People Networks business unit, and in 2008, was incorporated into several prominent AOL programming and content areas including: AOL Sports, AOL News, Walletpop, Stylelist and others. Yedda's Question & Answer platform has also been extended to more than 150 partners worldwide, including news and media publishers (such as The Washington Times and The LA News Group); content websites (such as WorldTravelGuide, ArticlesBase, and 5min Life Videopedia); search engines (such as Omgili, Megaglobe, and eZanga) and strategic international partners (Telecom Italia -

AOL plans to further integrate Yedda's platform into Bebo, AIM, ICQ and other leading AOL properties. In addition, Yedda's Partner Program continues to expand and now offers immediate and automatic widget integration through the 'Yedda Partner Portal', at no cost. The program offers a quick and easy way to enable publishers and content owners to extend their reach, increase their user engagement, and generate incremental revenue. Following the substantial growth of the past year and the expansion plans put in place for 2009, Yedda is well placed to continue to offer an unparalleled opportunity to tap into the knowledge and expertise of the extended distributed community and to expose content to new, relevant audiences.

About Yedda
Yedda, an AOL Company, is a leading 'Question & Answer' platform, powering content websites, search engines, and social networks with "Ask and Answer" functionality. Yedda's technology matches questions with relevant users throughout Yedda/AOL's knowledge community. Yedda's platform enhances user engagement and loyalty, improves monetization, increases search engine visibility, and syndicates partner content to a new audience within the Yedda/AOL network.

Yedda forms part of AOL's newly created People Networks business unit which combines social media network Bebo, the AIM (excluding AIM Mail) and ICQ personal communications networks, widget technology company Goowy Media, social search and answer service Yedda and social aggregation service Socialthing!, People Networks' collection of community platforms reaches 94 million unduplicated users worldwide. Bebo is a wholly owned subsidiary of AOL LLC, a majority-owned subsidiary of Time Warner Inc.

For more information on the Yedda Partner Program, see

About AOL
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at

* Source for metrics data in this release: comScore Media Metrix,December 2008, except for the Bebo user number, which is internal.

Sarah Gavin
AOL People Networks, Bebo
+44 (0) 207 291 4903

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