Intuit Chooses AOL's Platform-A to Increase Awareness of TurboTax
New York, NY – January 28, 2009 – AOL today announced that Intuit Inc. (Nasdaq: INTU), maker of TurboTax®, the nation's No.-1 rated, best-selling tax software, will work with Platform-A to reach more consumers via custom advertising and distribution solutions within top vertical sites on AOL's MediaGlow publishing network and across Platform-A's third-party network.
Today's announcement comes on the heels of AOL's recent formation of MediaGlow, which centralizes AOL's entire publishing efforts, further expanding the group's global reach. Over the past year, AOL's publishing unit has created a series of individually-branded sites and experienced unprecedented growth and engagement, with page views climbing 64% year-over-year, engagement increasing 39% year-over-year and its audience growing to 73 million unduplicated users.* MediaGlow joins Platform-A, the industry's largest domestic digital advertising platform, and People Networks, the company's social media unit, as the third core business for AOL, signaling the completion of the company's transformation to an advertising-supported business.
Intuit is expanding its relationship with Platform-A and this year will focus on MediaGlow's top vertical channels. Specifically, TurboTax will have a substantial presence on the AOL.com homepage, http://www.aol.com, AOL Instant Messenger, http://www.aim.com, as well as top MediaGlow vertical sites, such as AOL Money and Finance, http://money.aol.com, AOL News, http://news.aol.com, and WalletPop, http://www.walletpop.com. In addition, TurboTax will leverage key elements of Platform-A, including Advertising.com's display network, the industry's largest display network, and Quigo's AdSonar sponsored link network.
"Platform-A understands the value of online tax resources, and we believe our relationship with TurboTax will deliver all the tools and scalability they need to engage the largest number of consumers preparing their tax returns," said Lynda Clarizio, president of Platform-A. "We are also thrilled to see TurboTax so deeply integrated into our high-quality MediaGlow properties, which AOL has spent the past 18 months revamping, combined with the tremendous scale that our third-party network provides."
"There is no other online digital network with more online channels that speak to all of our consumers in such a customized manner," said Seth Greenberg, director of online marketing for Intuit's consumer group. "Additionally, the breadth of Platform-A's advertising solutions, delivered across MediaGlow and their third party network helps us target and optimize our resources in a strategic fashion."
Tools that make it easy for millions of people to get the maximum tax refund possible with TurboTax are now available for everyone to use throughout Platform-A. For example, the TurboTax Live Community widget, now available at http://www.walletpop.com/taxes helps people quickly and easily get their tax questions answered.
Platform-A was established by integrating AOL's advertising business, Advertising.com, TACODA, Quigo and others to provide marketers with an efficient, effective means to leverage display, video, mobile, contextual, affiliate and search marketing solutions at scale. The mission of Platform-A is to enable marketers to reach their targeted audiences at scale through delivery of highly engaging and effective advertising for maximum value and results.
* Based on a custom list built by AOL using December 2008 comScore Media Metrix data.
Platform-A, AOL's advertising business, reaching 91% of the U.S. Internet audience, is the industry's largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web's best advertising technologies. Platform-A includes AOL's leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com's third-party networks. Platform-A also includes TACODA's audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.
Founded in 1983, Intuit had annual revenue of $3.1 billion in its fiscal year 2008. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom and other locations. More information can be found at www.intuit.com.